What We Do
Accelerate Your Brand with Data-Driven Growth
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Customer segmentation & LTV modeling
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Conversion analytics (GA4) & funnel optimization
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Shopify + GA4 + Ads unified customer file
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Propensity, churn, recommendation ML models
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Media & audience optimization (unique)
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Data engineering & automation pipelines
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Interactive dashboards
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Data governance
Customer & Revenue Analytics
What it is:
Turn raw order and customer data into a clear picture of who buys, how they behave over time, and where revenue actually comes from.
What we do:
- RFM segmentation
- Customer Lifetime Value (LTV) modeling
- Cohort analysis (repeat patterns, retention curves)
- Basket & product mix analysis
- Geo & demographic insights
What you get:
- A clean customer table with segments
- Which segments drive revenue vs. which are at risk
- Pricing, offer, and retention recommendations per segment
Conversion & Funnel Intelligence (GA4 + E-commerce)
What it is:
Understand how users move from first touch to purchase — and where money leaks.
What we do:
- GA4 setup review
- Full funnel mapping
- Convert vs non-convert profiling
- Drop-off analysis
- A/B testing support
What you get:
- Clear funnel report
- Prioritized improvements
- Optional CRO framework
Unified Data & Single Customer View
What it is:
Unify Shopify, GA4, Ads, CRM, and 3rd-party data into one consistent customer profile.
What we do:
- Data mapping
- Identity resolution
- Standard data schemas
- Quality & deduplication checks
What you get:
- Single customer view
- Full documentation
- Future-ready data tables
Predictive Modeling & AI
What it is:
Predict behavior and prioritize actions with machine learning.
What we do:
- Propensity models
- Churn models
- LTV forecasting
- Recommendation engine
- Journey analysis
What you get:
- Scored customer lists
- Transparent model logic
- Activation instructions
Media & Audience Intelligence
What it is:
Optimize audiences and budgets for smarter media spend.
What we do:
- Audience enrichment
- Overlap & reach analysis
- Performance by segment
- Lift testing framework
What you get:
- Target segments
- Media optimization plan
- Alignment across teams
Data Engineering & Automation
What it is:
Automate pipelines and ensure reliable daily data.
What we do:
- ETL/ELT pipelines
- Snowflake/BigQuery/Databricks setup
- Daily refresh automation
- Monitoring & logs
What you get:
- Automated data system
- No manual CSVs
- Scalable foundation
Dashboards & Decision Support
What it is:
Dashboards executives actually use.
What we do:
- Revenue dashboards
- Marketing dashboards
- E-commerce dashboards
- Self-serve reporting
What you get:
- Intuitive dashboards
- Training & handbook
- Faster decisions
Data Governance & Privacy (Optional)
What it is:
Align growth with privacy best practices.
What we do:
- Data inventory
- PII handling
- GDPR/CCPA-friendly guidance
What you get:
- Clear visibility
- Practical risk reduction